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Insta pages

Instagram pages I manage.

Strategy, content and design for three very different brands, each with its own voice, audience and rhythm. Here's a look at the feeds.

Rachna Mohan

Fit with Rachna

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@fit.with.rachna · Rachna Mohan, Nutritionist

  • 927K followers
  • 1,452 posts
  • 200K → 900K+ grown

I started managing Rachna, a nutritionist and fitness influencer, when she was at 200K followers, and helped grow the account to 825K in about a year and a half. A lot of that came from reading her profile insights closely and letting the data shape the content calendar, right down to what to post and when. Along the way I also brought in brand collaborations like Plix.

Rachna crowned at Queen of India 2024 Rachna presenting a nutrition product Before and after fitness transformation Healthy toast recipe Homemade protein ball recipe Healthy fruit raita recipe

Merlin AI

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AI product · Growing the US market from India

  • 4M+ views
  • 45K+ comments
  • 2,000+ app downloads

Merlin AI is a tech company, and the brief was to grow its presence in the US from India. I built a content engine around US-based interns I hired and briefed, alongside in-house production. One of our in-house videos broke out in India, crossing 4M views, 45K+ comments and driving 2,000+ app downloads.

Merlin AI viral reel with 4M plus views Merlin AI content Merlin AI content Merlin AI content Merlin AI content Merlin AI content

IndiQube

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@indiqubeofficial · Managed workspaces

  • 2,664 followers
  • ~20 organic leads / month

One of India's largest managed-workspace brands, where the content spans offices, culture, design and the people inside it. I keep the feed polished and on-brand, balancing corporate moments with the human side of the workspaces.

IndiQube post IndiQube post IndiQube post IndiQube post IndiQube post IndiQube post

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